Do More With Little
Be smart and more efficient. Improve the efficiency of your marketing by advertising online.
Reach the right audience at the right time with the message. Always stay in control of your marketing campaigns.
Stop wasting resources on less effective marketing methods. Partner with us to make your marketing goals happen.
Online Ads Types
Paid Search Ads
Get in front of customers when they’re searching for products, services or businesses like yours on Google Search, Maps and other search engines.
Only pay for results, like clicks to your website or calls to your business.
Paid search results show up at the top of search results and have the word “Ad” before the listing.
Social Media Ads
Drive business results by reaching people on social media. Social advertising can provide huge increases in conversions and sales with a lower cost of acquisition.
Social networks utilize user information to serve highly relevant advertisements based on interactions within a specific platform.
What is Online Advertising?
Online advertising is a form of marketing and advertising which uses the internet to deliver promotional marketing messages to consumers.
When done correctly, internet advertising will shave lots of kwachas off your marketing budget. In comparison to running ads on radio, TV, in a newspaper or on a billboard, you spend a tiny fraction and get similar if not better results if you advertise on the web.
With web advertising, it is a level playing field, no need to be intimated by your competitor’s size.
Promote your products and services online – you have no reason not to, at least not budget.
The main types of online advertising you can choose from, depending on your marketing goals include paid search (also called search engine marketing), display, shopping ads, social media ads and native ads.
With the advancement of internet technology, more forms of online advertising are still emerging
Benefits of Online Advertising
Cost-Effective
One of the best benefits of online advertising is its cost-effectiveness. Unlike TV, radio, print or billboards, you don’t have to spend hundreds of thousands of kwachas to promote your products and services. It’s inexpensive and affordable to promote your business online.
Better Returns
There is no other form of advertising that can beat web advertising when it comes to returns.
If you advertise your products or services but you shun online advertising, you are wasting kwachas that you should be spending on other forms of business development.
Audience Targeting
Online advertising helps you find the right audience. You can target only those who are more likely to be interested in what you’re selling. Eventually, you will generate better quality leads, making your campaigns more effective and profitable.
Measurable
When you invest money into a marketing campaign, you want to track the results of the campaign.
The trouble with traditional advertising strategies is that it’s often hard to justify your ROI (return-on-investment) and keep on top of what you’re spending.
You are Always in Control
You can control how much you spend
Who to target
Where your ads should run
When your ads should run
- Real-time monitoring of users
- Know how your visitors interact with your website and tweak it to become a marketing machine!
- View how people are arriving on your website and from what sources