Search Engine Optimization (SEO)

According to latest digital marketing statistics, search engines drives 93% of all web traffic – yes 93% of web traffic starts with a web search.Your web page can be the best resource on the internet, or your offering can be the best deal online. But if the intended audience cannot access it because it is not displayed in search results, it will fall short of achieving its objective. Brutal truth is – there are millions of webpages competing for clicks and it takes more than just great content or best deals to rank on search engines. That’s where search engine optimization will be your best bet. The take away point is that for a website/page to realize full potential as digital marketing tool (in terms of traffic contribution), it has to rank well for search term closely related to services/products you offer.Another fact that makes SEO an important asset in your digital marketing strategy is it’s superior conversion rate in comparison to other marketing channels. For instance, SEO has 14.6% conversion rate as compared to 1.7% for traditional outbound methods. And SEO is 5.66 times better than paid search ads. And with 80% of Google users ignoring it’s ads, you can clearly see the importance of SEO if your website is to leverage the opportunity in search market.Conversely, searchers benefit from more relevant results displayed at the top of search result pages.SEO keeps on constantly evolving. Partly it is to combat bad practices which only aim boost rankings and to ensure that pages that rank on top delivers the right content. Google which is by far the largest search engine is bent on improving the UX for its users. To achieve it continuously updates search ranking algorithms (factors).